Start with a basic funnel and add to it as you go. Very simple sales funnels can work great with the right marketing campaign.
Include a content production & delivery system into your regular business processes. Take advantage of the opportunities in your space online by considering a content system from the Marketing Mapbook.
The point of this Article is actually to convince the reader that they should in fact choose Godaddy for their hosting & web services. I mean after Godaddy accidentally deleted my server and then couldn’t recover precious website files, even though I was told me that they make a copy of my directory every 4 days.
Godaddy maintains emergency back ups of your server that cycle every 4 days.
It’s not guaranteed. It’s nice to have as a fail safe, but don’t get it twisted, you don’t want to be stuck on the phone waiting to hear back from their techs with the only copies of your files/databases.
I have to say, my clients were really pissed and I was pretty shook. I mean I should have had better back ups and more knowledge about how to manually recover WordPress sites from those back ups. I didn’t have a proper system and I was going to pay for it.
In my defense, I didn’t expect Godaddy to delete my entire server out of nowhere and then not be able to recover my files using their emergency back ups. That’s got to be rare.
I moved my most important project to a new server, and recovered/rebuilt the rest on client’s accounts.
Now I’m not acting like I couldn’t have avoided this
Before they deleted my life’s work out of nowhere I was their biggest advocate. To give some perspective, when I first bought server space in early 2012 I knew absolutely nothing about building websites, but knew inevitably I’d need to put my website online.
There are so many options when it comes to choosing how to build a website. All things considered, this method is the cheapest and quickest way to get up and running. Also since I have chosen this method to build my own client sites, you’ll be able to follow along as I go through the Studiopress themes and customize them to sell products and services for different businesses.
Get The Tools: The Genesis framework for WordPress & Studiopress theme for $99 – $129. If you purchase the theme through my affiliate link it helps fund my tutorials and I’ll enter you into a draw to win a free keyword analysis from the KeywordCLUB.
Follow my current tutorial series for customizing my two favorite themes from Studiopress, News Pro (this website) & Education Pro (for Broadview Ave website).
The WordPress platform is free and I have used it for years. It’s the largest content management system available so you can count on it being updated in the future, as well support from a large community of users.
Free themes are available, but you’ll spend more time trying to get them to look how you want and likely they will lack quality updates. Remember, software that makes money gets updated. Things change and updates are part of the game. I can’t count the number of times that I’ve reported a bug or even left it alone and let the next update solve my problems.
I used to buy a $50 – $100 dollar theme from Themeforest, a popular template marketplace online, but under that model you only get a license to use the theme on one website. With Studiopress you will be able to use the theme as many times you want for the rest of your life.
Custom profiles for personal & professional social platforms with an emphasis on storytelling & photography. Basic, Standard, Premium packages are available & include various levels of service which could include any combination of options.
SEE: Broadview Ave Options Menu For Toronto Profiles
For this website I wanted a modern feeling, one page theme. I chose to use Altitude Pro Theme from Studiopress. It looks like it will work perfect for this style of business that I would describe using keywords such as, start-up, Software As A Service, Tech Theme. It’s not really software as a service, but that’s the vibe I would like to achieve.
Sign-up to the Toronto Profiles Website Build email list and get 1 email a week with a new idea for your website.
Why I Use The Genesis Framework With Studiopress Themes For My WordPress Websites.
That can sound like a lot if you are just getting started, but the name isn’t really necessarily something you ‘have’ to know. Just get your website up and learn more about it later.
The Things I Really Based My Decision On:
- It’s a WordPress website (Why I Use WordPress?)
- You can use the Genesis framework & Studiopress themes forever
- You’ll get support & updates forever
- The code is faster & less buggy
- Minimal designs & layouts for any context
I can use the framework & themes for as many clients as I want
I had to search online twice to confirm before I could believe it. I was so used to buying a license from Themeforest per site, while this whole time I could have been using the Genesis framework & Studiopress themes for as many websites as I can build for almost the same price! I can’t stress how much this will save me in the long-term & also allow me to more quickly put up websites without having to shop around at Themeforest to find a suitable theme and paying $59 every time I want to try a new theme.
Support & updates forever
Other themes I have used only offer support for a year .
Because there are too many options, you can waste a lifetime reading about it gaining very little advantage. I chose WordPress for as few reasons and you might disagree with them or have another way to set this up while also achieving the things I need from this system. The point is, if you are new to this and just need a website for your business, by commiting to the products/tools that I have chosen to use for my business you will benefit in two ways.
- You don’t have to research the tools/products, I’ve tested and trust. I’m always testing and manage a few groups that share new ideas.
JOIN: Marketing Mapbook Facebook Group & Watch Keyword Club Live On Twitch
So it’s important to understand how you need it set up before you start paying a developer to code. Designers can do mock faster then devs can code it.
JOIN: Adobe Creative Cloud and get someone at your business to learn even basic Illustrator skills.
With so many options for how to set up this part of your business, almost everyone falls spending too much time and money on their website
#1 Developer License
When you buy the Gensis framework you get to use it on every project you ever do for the rest of your life (If you want). When I realized this I was sold right there. Before Genesis I was buying themes from a popular web design platform called Themeforest, spending upwards of $69.99 for a one time use license. It wasn’t cost effective for someone who builds more then one site and you would never really know what you’d get as far as buggy code, load speeds and ease of use on the backend. I did this for years, knowing of Genesis, but not understanding that I could use it as many times as I want which is a competitive boost for my business in a few ways.
Life-long Support & Updates
With the Themeforest website themes you only get a year of support and after that if you run into issues then you have to pay more money for another year. If I need support it is usually sporadic and it’s nice to know that it is there when I need it at anytime in the future. Also there is such a large community of people all using the same 36 themes that it is fairly easy to find someone that has already done what you’re trying to do and written about it.
Since my business is helping people build businesses online, websites are an inevitable part of their success. talk about marketing mapbook and the content
#1 It’s fast
That’s all that matters to some people, including myself. When I go to a website and it doesn’t load right away I get mad. I’m not proud of this, but it’s the truth.
#2 It’s minimal
I am also a minimalist when it comes to design, and that has been the trend in branding for a long time, Apple, Google, Nike and so on. Don’t let your design take away from your message or products. Nike clean pictures and graphics in a minimal theme will perform better for conversions and be faster to get up and running. Like I always say “save your money for the content and advertising if you want to get ahead of the competition.”
I am a big believer in the content will keep people, not necessarily a website with a pile of design gimmicks. I like infographics, go nuts with the graphics, but when it comes to user interface (UI) or user experience (UX) most of the time it will get in the way.
One of my major regrets on a project was letting the client choose a template from ThemeForest.
This is an example of a WordPress post, you could edit this to put information about yourself or your site so readers know where you are coming from. You can create as many posts as you like in order to share with your readers what is on your mind.